About Me ~ Alexandra

My Brand

I have always felt that jewelry was a way to express yourself and feel connected to something important to you; whether it be a loved one, a friend, a memory, a place or an experience. My love for the ocean and aquatic life has been a part of me since I was a little girl. From as far back as I can remember, I always wore jewelry that was a resemblance of the ocean. As I had traveled throughout the years, I always found myself running back to the ocean where I am the most happy and find tranquility. I couldn’t stay away; I would miss it too much. Over time, I had acquired an assortment of jewelry pieces until I was wearing a collection of the places and things that I cherished the most.

This is how I formed the idea to start a small business for the people that feel passionate about the ocean and the beautiful animals that fill it. I started with designing and making jewelry but have now expanded to clothing and accessories. 

The Cape & Islands 

For those of you who have traveled to the Cape & Islands, you must already be in love with these remarkable places. I had lived in Connecticut for 25 years until one day I decided to change my entire life and move to a little island off Cape Cod called Martha's Vineyard. I instantly fell in love.

The island is a small tight knit community where everyone knows everyone, consisting of art, culture and history. The off season is serene & quaint with stunning beaches and secluded hideaways. The summer is filled with warmth, laughter and the greatest of memories for people from all over the world. If you have been to this island, you know what I mean. 

I want my brand to have components of Martha's Vineyard, her neighboring island and Cape Cod.. not only for me, but for everyone who wants to hold something special close to their hearts. 

 Shark Conservation

When we think of sharks, we think JAWS. We portray them as how we see them in the movies or any kind of media without understanding and educating ourselves about them first. In reality, sharks are one of the most misunderstood animals in the world and serve such an important role in maintaining the ocean's ecosystem. I have always been fascinated by sharks, love learning everything that I can about them and help others understand them better. I wanted to dedicate a collection to sharks and for all the people who love them as much as I do.

As humans, we have an obligation to care for the ocean as the two will always coexist. I want my brand to represent love, familiarity and appreciation. I am a proud sponsor of the Atlantic White Shark Conservancy, a non-profit research organization located in Chatham MA.

    • 10% of gross profits from the shark collection gets donated to them. You can now wear your jewelry/clothing proudly knowing you are apart of such an amazing & important cause.